Instagram is developed with the intent to share personal photographs or videos. This turned the platform into a business. Instagram give births and breeds to influencers and influencer marketing, a rising multi-billion dollar industry worth $24 billion, which was just a $1.7 billion nascent industry back in 2015. Influencers create digital content attract the attention of their followers or potential ones on social media by representing their routine lives in which they also promote products and brands. A large audience means the influencer will get more attention and eventually larger monetization. The majority of influencers in this category are women who want to develop their identity as a personal brand. On Instagram, there exist 28 million influencers with different range of followers from 1000-1M+. While this provides fortune to many influencers, the work influencers do is precarious. This is in the sense that there are no customary workplace protections, and influencers need to spend a great amount of time and effort to produce a perfect video. This job is 24/7, which requires constant interaction with the public. There’s also another catch that we will discuss in the last half of this article so stay tuned. The body of……
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