If some of us got designer stuffs in last December, good wishes to them. The only catch is that keeping them in perfect condition is difficult. These designer wares have lost their luxury status as social media videos exposed their imperfections. From clothes to accessories, this expensive tier is losing its perceived quality status. Designer or luxury wares sit at the premium price spectrum. These prices informed something to consumers, like craftsmanship, quality that was built to last, or a status, creating a persona of perceived quality. Often, consumers may or may not have noticed flaws in luxury goods, but social media has recently unveiled these quality defects, ripping away their luxury status. The Emergence of Deconstruction Content : Social media platforms promote product transparency. Influencers review high quality products to show their actual value. In the apparel category, from famous luxury brands to emerging ones, quality complaints circulate on social media. For example, Miu Miu faced complaints regarding buttons and drawstrings popping up, and broken zips. Fabricateurialist, an authoritative authority having an MA and MBA in fashion, reviews the quality, craft, and value of apparel. His recent reviews of The Row, Our Legacy, and Bruvelli showed inconsistent fabric quality……
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