Reviews have long played a key role in purchase decisions. Whether you decide to travel or purchase an expensive device, you need reviews to identify which product will solve your problems or fulfil your needs. It is like a consultation or taking recommendations from experts or those who previously experience a product/service. Previously, this consultation was done offline. For example, if you are travelling to Hawaii for a honeymoon so you call a friend who visited Hawaii last year and ask how this place was, which places are best to visit, and what are the suitable accommodation options. Likewise, if you are undergoing a face surgical procedure, like PRP (Platelet-Rich Plasma), so you would ask the surgeon if you can provide results of previous customers. With digitalization, the reviews are now collected online through communities like Facebook, search engines, or websites. Recent stats suggest that 93% of consumers rely on online reviews before making a purchase decision. This indicates the significant influence of reviews on business success. Reviews have the potential to generate a sale or improve brand reputation. They can build trust, improve services, or drive growth. In this article, we will explore the importance of reviews. Customers often…
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