In 2023, Google announced to introduce answer engines or more commonly known as Artificial Intelligence (AI) Overviews. This major feature in the browser powered by AI that offers a concise and complete responses directly on the search engine like an overview, reducing the need to click through websites. Google introduced AI Overview in response to ChatGPT. Traditionally, users need to type a query and Google mentioned relevant websites that are also optimized on its search engine. This requires users to check and skim various websites to find an answer. ChatGPT allows users to simply type a query and get a pinpoint answer. This reduced 7.91% global traffic from 2023-2024. When the AI Overview rolled out in May 2024 Google’s traffic increased by more than 49%. While this allowed Google to respond OpenAI, it also hit the internet’s core business model. One of the major impacts of AI Overview is that it reduced the websites’ traffic. Websites within an industry compete to appear on the first page and on the first position of the Google’s search engine. This provides advantage to gain users who can purchase products/services or read content available on the websites. Even some websites or brands paid Google……
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